Leevisa is a DJ, film composer and music producer. Toronto ⇄ Seoul
Project / thisisneverthat® x Converse Promotion Film Soundtrack
Director / Jin Young Kim
Art Director / Kim Mintae
Music / Leevisa, Joel Eel
Mix & Mastering by / Joel Eel
Duration 00:01:00
For their second collaboration, South Korean streetwear brand Thisisneverthat partnered with Converse to reimagine the classic Pro Star shoe in a fresh green colorway, accompanied by a globally released capsule collection.
To bring the campaign’s 1-minute video to life, We composed original dance music that captured the brand’s edgy, streetwear aesthetic, recorded vocals to ensure relevance with global appeal of a polished sound.
The project successfully amplified the product’s story and demonstrated the power of bespoke sound in elevating brand narratives.
For their second collaboration, South Korean streetwear brand Thisisneverthat partnered with Converse to reimagine the classic Pro Star shoe in a fresh green colorway, accompanied by a globally released capsule collection.
To bring the campaign’s 1-minute video to life, We composed original dance music that captured the brand’s edgy, streetwear aesthetic, recorded vocals to ensure relevance with global appeal of a polished sound.
The project successfully amplified the product’s story and demonstrated the power of bespoke sound in elevating brand narratives.